Video: How Google for Jobs Will Affect Employers

Here’s another RightJobNow Report on how Google for Jobs will affect employers

First off, what is Google for Jobs?

Well, it’s Google’s venture into recruiting whereby people can finds jobs simply by searching for them in Google.

They aggregate jobs from participating job boards and display them at the top of search results.

The whole thing is powered by the Google Cloud Jobs API, which uses machine learning and artificial intelligence to identify how job titles and skills relate to one another to closely match what the job seeker is looking for.

In short, Google is trying to match a better fit of job to the right candidate.

So what does this mean for employers?

Watch the video to find out.

Transcript to How Google for Jobs Will Affect Employers

Hi folks, Mark here with RightJobNow, and today we are talking about how Google-for-Jobs will affect employers.

First off, what is Google for Jobs?

Well, it’s Google’s venture into recruiting whereby people can finds jobs simply by searching for them in Google.

They aggregate jobs from participating job boards and display them in a perfect little box at the top of the search results.

The whole thing is powered by the Google Cloud Jobs API, which uses machine learning and artificial intelligence to identify how job titles and skills relate to one another to closely match what the job seeker is looking for.

In short, Google is trying to match a better fit of job to the right candidate.

So what does this mean for employers?

Well for one, it means a better quality of candidate applying to your jobs.

As Google’s artificial intelligence model learns more about how jobs are classified and related semantically, job seekers will find the jobs that are most relevant to their needs and skills quicker without having to hunt through several job boards.

In addition, Google has made it easier for your jobs to be discovered by putting them right there in the search results.

Instead of sending candidates to the job boards, they bring the job boards directly to candidates.

But, an even bigger deal is, you no longer have to waste money posting the same job to several job boards.

Duplicate job postings are eliminated from the results, so if you have one requisition posted to several paid job boards, only one will be displayed.

This effectively eliminates the need to post the same job to multiple sources.

Now, where Google for Jobs may cause problems for you, is your competition will be right there in the mix of your jobs. Just like on other paid job boards.

So if someone looks for a particular job in your region, that individual will also see requisitions from your competitor.

This has the potential to make filling roles more difficult as more offers will be extended to the applicant from other organizations.

Employers will be forced to improve job descriptions to better attract candidates, and that will be a huge endeavor because we all know HR hates to be creative.

And then there’s the sad fact that your ATS doesn’t play well with Google for Jobs.

Job listings require structured data to be programmed into the HTML of your job descriptions and many ATS generally do not allow for editing the code base.

Therefore, you might have to pay for API access to Cloud Jobs Discovery where Google will automagically rewrite your job descriptions to include that structured data.

This in turn may offset any savings you gained from not having to post to several job boards.

Overall, it is my opinion that Google for Jobs will have a positive impact on your recruiting spend and applicant flow.

Because now,

  • your jobs are placed more prominently in front of organic search traffic,
  • they target and attract more qualified applicants,
  • and you have an increased chance of your jobs being discovered for more applicant conversions.

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