Video: What’s More Important Than Search?

Here is the third installment of the RightJobNow Report: “What’s More Important than Search?”

You find search functionality in nearly every application you use on a daily basis. Search is included on your computer and in just about every single app you find on mobile devices.

And of course, search is where we go to find the world at our fingertips through search engines.

So why is it so hard to get job search right on career sites? Let’s talk about it.

Transcript for What’s More Important than Search?

Search is the cornerstone of the information age. It’s the invaluable tool that provides an answer to every question.

You find search functionality in every application you use on a daily basis. Email, social media, programs like MS Word, Google docs.

Search is included on your computer to look for documents, images, and so forth. And search is included in just about every single app you find on mobile devices.

And of course search is where we go to find the world at our fingertips through Google, or Bing, or any number of other web search engines.

Search brings the world and all the information available to us, quickly and easily.

So why is it so hard to get job search right on career sites?

Seriously. Why is search so informative and easy on Instagram, but not on your ATS? And even on overlays built for the ATS?

Because programmatically, these folks have taken the easy path. They simply mimic job search from job boards.

It’s easy programming to just copy what everyone else has done. The mentality of “well it works for Indeed, or CareerBuilder, it’s fine here.”

And let’s be real. It’s an applicant tracking system, not a job search engine. They’re built to manage your applicants.

Look, it’s fine if you’re searching the internet for a job. Most keyword job search is made to take advantage of loads of businesses with loads of jobs.

But you have a defined and known data set. You have fixed locations and jobs at those locations. Why not provide a search that allows those job seekers to quickly and easily find the job they want to apply for at the location they want to work?

Why make it a guessing game as to what jobs you have and where they’re available?

Take a moment to peruse your career site like you were a candidate with little knowledge about your organization.

And even if I know your organization well, why make me work so hard to find the exact location I know I want to work in along with the job I want to apply for.

Make it a mission to help your candidate. Fix job search on your career site. Your candidates will love you for it.

It works everywhere else on the web and on your computer. Make it work for job search too.

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