Your Candidate Experience & Recruitment Marketing Checklist
Your recruiting effort is a process.
It’s the sum of every interaction your candidates have with your organization. Recruiting, sourcing, screening, interviewing, hiring, your onboarding process, and even how you fire people.
A well-developed candidate experience can reduce everything from time-to-hire to cost-to-fill and improve the quality of your candidates applying.
A difference in perception.
78% of employers feel they do a good job with the process. Only 47% of candidates agree.
The majority of employers often believe their candidate experience is outstanding. Unfortunately, that’s not always the case. There’s a divide between how employers believe they’re doing and how candidates rate their efforts.
Negative candidate experiences can destroy you opportunity with a candidate.
60% of candidates said they had a poor experience. 72% of those shared it online or with someone directly
This is nothing new… except, in today’s multi-channel social media world, impressions of your organization are seen by more people, in more places, faster than ever before. Your organization should be seeking out online reviews and working to address and manage any online comments.
Below is a handy recruitment marketing checklist graphic of essential items you should be reviewing as you prepare for your post-summer recruiting campaigns. These are must-haves and -do’s for any successful recruiting operation.
If you’ve not taken a good hard look at your recruitment marketing and candidate experience lately, now is a good time to do so. In this incredibly competitive recruitment environment, the process is more important than ever.
It can make all the difference to your bottom line and the quality and quantity of candidates applying.